Not sure what to charge? This guide walks you through calculating your minimum day rate and hourly rate as a UK tradesperson — so you never undercharge again.
Most tradespeople who struggle financially are undercharging — not overcharging. Setting your rate too low means you work hard but cannot grow your business, save for quiet periods or invest in better tools and training.
Use this simple formula:
Example Calculation
Note: London and South East rates are typically 20–40% higher than the national average.
GetJobQuotes has a built-in Day Rate calculator. Enter your day rate and number of days to get the total including VAT — available on every page of the app.
Only if you are VAT registered. If your turnover exceeds £90,000 (2024/25 threshold), you must register for VAT. See our VAT calculator guide.
Increase rates gradually (5–10% per year), give existing clients notice, and focus on the value you provide. Clients who only care about the lowest price are rarely the best clients to keep.
Not necessarily. Emergency call-outs, specialist work and difficult access jobs typically justify higher rates. You can charge a premium for weekend or evening work.
Join UK tradespeople already using GetJobQuotes. Free to start, no card needed.